After a successful trial run, TGI Fridays will be rolling out the Beyond Burger at nearly 500 locations across the US. During the month of September, the popular restaurant chain debuted a limited run of the Beyond Burger at five of their locations in the Boston-metro area: Attleboro, Dartmouth, Mansfield, Providence, Seekonk, and Taunton.
They wanted to see how well customers would respond to the new addition, and apparently they responded quite well. After a trial run that barely lasted a couple weeks, TGI Fridays wasted no time in deciding to make the Beyond Burger a permanent “Burger Bar” menu item at over 465 of their restaurants beginning this January.