There has been a lot of speculation recently that the FDA and lobbyists are working hard to sabotage Hampton Creek, makers of the uber successful Just Mayo, following the ridiculous stunt pulled by the FDA in which they said Hampton Creek would have to change the name of Just Mayo. Well, the chicken is officially out of the coop. Emails release last week have confirmed that the American Egg Board (AEB) conspired to bring down Hampton Creek through a series of payoffs, propaganda, and media attacks.
Here is a breakdown, via The Guardian, of AEB’s strategic plans to undermine Hampton Creek:
- Pay food bloggers as much as $2,500 a post to write online recipes and stories about the virtue of eggs that repeated the egg lobby group’s “key messages”
- Confront Andrew Zimmern, who had featured Hampton Creek on his popular Travel Channel show Bizarre Foods and praised the company in a blog post characterized by top egg board executives as a “love letter”
- Target publications including Forbes and Buzzfeed that had written broadly positive articles about a Silicon Valley darling
- Unsuccessfully tried to recruit both the animal rights and autism activist Temple Grandin and the bestselling author and blogger Ree Drummond to publicly support the egg industry
- Buy Google advertisements to show AEB-sponsored content when people searched for Hampton Creek or its founder Josh Tetrick
In a country where it is practically common knowledge that corporate fat cats and their lobbyists have been paying off the media to tell us which candidates to vote for, and which policies to get behind, it should come as no surprise that they are using the same financial muscle and underhanded tactics to tell us what to eat.
If you’d like to read a more in depth account of these events, check out the full story here.