Ben & Jerry’s is reportedly working on a new ice cream flavor that will be 100 percent vegan. So far, the only details that have been released about the flavor are that it will have either a coconut milk or almond milk base, and that’s it’s coming out at “some point next year.”
The decision for Ben & Jerry’s to make a vegan ice cream appears to stem from consumer demand. Over 27,000 people signed a petition on Change.org to persuade the ice cream maker into making a vegan flavor. The company has also been bombarded with emails requesting the same.
Over the past few years, non-dairy ice cream makers, like SoDelicious, have secured shelf space in major supermarkets across the country with their similar coconut milk and almond milk based ice creams. This means Ben & Jerry’s not only has new competitors, but ones that cross over into a share of the market they current posses none of. This growing trend must also put pressure on the ice cream giant to keep up with the times and adapt to a new generation of consumers.
Personally, I can’t wait to try this new flavor. I loved Ben & Jerry’s before I stopped eating dairy, so I’m hoping their vegan ice cream will be just as well made. I think it will all depend on how serious Ben & Jerry’s takes their vegan variety of ice cream. If it’s just a pandering attempt to grab a percentage of the market, it probably won’t be very good, or at least not as good as the dedicated dairy-free brands.